Happy 2015, Jordan!

iJordan, Amman, Jordan

Our iJordan team would like to wish our clients, partners, families and friends a happy new year and many happy returns!

May 2015 be filled with love, success, and peace, and may Jordan continue to be an oasis of love, harmony and greatness.

… And may our future events and PR solutions make your lives easier, richer and more meaningful 🙂

Happy new year, Jordan!

iJordan, Amman, Jordan

{Op-ed} How Events and PR can create a positive reality for Jordan

iJordan | iRelations | Events in Jordan | PR in Jordan

By Ruba Saqr | Director of PR | iJordan


One of the things I noticed when I came back to Jordan, one and a half years ago, was the low morale of people.

Everywhere I went, I met psychological victims of the Arab Spring; highly demoralized people who had no appetite for life, and who complained about everything from prices to services to life itself.

People don’t see themselves this way; they easily lash out at you if you attempt to explain that they are drowning themselves in an illusion. And if you dare to say life is OK, or that you can see positive things coming, you become a traitor of the cause… the cause to live life miserably, that is.

I think what most of us don’t understand is that positivity breeds positivity, and negativity breeds more negativity.

I left Jordan when a gas cylinder was half its price today, and I remember the over-dramatized reactions from people I knew about the price hike back then. Many claimed their wallets were emptied, and their lives were ruined… forever.

But these dramatic, self-pitying reactions are not true at all. The same people who once spoke on behalf of the poor (to justify their dramatic reactions) are now living in better homes, have bigger cars, and can still afford a holiday or two to Turkey, Dubai or the US.

I feel misery and negativity are a form of mental illness that has metamorphosed into a socially-accepted practice. To justify misery, those who have the bug often shoot others down if the latter attempt to be happy. The bug-carrying group often uses excuses like regional turbulence to avoid staring life in the eye.

A little bit of social hypocrisy is also involved, especially when excessive expressions of sadness are used to show solidarity with a cause. The problem with this kind of solidarity is the level of self destruction involved.

My question is: How can I help another nation, how can I save children, women and victims if I’m weak and helpless, if I believe we’re all doomed?

The answer is, if we’re weak, demoralized and unable to stand on our own feet, then we won’t be able to change the world!

This is why keeping the Events and PR industry going strong is a strategic choice for Jordan.

Recreation, creativity, ideas, events and PR products add so much color to life; they inject a doze of healthy hopefulness and cheer into mass consciousness.

I’m not talking about all types of PR, as not all PR products involve cheer and joy. However, a hefty number of clients are looking for something positive to say, as I feel they want to create a better reality for themselves and others.

This year, we have been involved in managing many “happy” events and PR and Communications products. We are about to launch a nation-wide tourism campaign that aims at making us realize we have great things to build on.

As a nation, Jordan is a unique place. We have such great things about our people and our country, and all we need to do is to start looking at the full half of the glass. This paradigm shift alone, will create wonders for our Jordan!

I leave you with the Holy Saying by our beloved Prophet Muhammad (SAW): “Be optimistic and good shall be found.”

Freelance Copywriter/Translator with fast turn-around wanted

we are hiring - freelance translator

Job Description and Requirements:

Fantastic opportunity for a freelance translator/copywriter to work with a top events management and PR company in Jordan! If you are considering a morning job that pays the bills and beyond, then becoming a freelance translator/copywriter with iJordan could be your next big opportunity to make income from the comfort of your home.

We are looking for an innovative individual to work with us on a monthly basis for a specific number of projects.

iJordan, the Kingdom’s first multidisciplinary Events Management Company, is now growing its circle of freelance personnel, under its PR division. We aim to bring our clients – including corporate entities, NGOs, governmental establishments and independent campaigners – a one-stop-shop experience to satisfy their communications, events and PR needs.

As a freelance translator/copywriter you will play a vital role in supporting iJordan’s PR and media departments.

You will be required to translate, edit, and proofread documents from Arabic to English and vice versa. Candidate needs to be familiar with media lingo and related documents, including press clippings, press releases, feature articles, op-eds, etc. Candidate should have experience in translating/copywriting technical economic and financial sector texts, as well as entertainment and cultural topics.

Fast turn-around of press clippings in the morning period, 5 days a week, is a requirement.

The Candidate is also required to:

  • Use the internet and available resources to research and enhance the professional outcome of the translation process.
  • Provide a grammatically correct, well-expressed final version of the translated text.
  • Provide consistent formatting of documents with a basic style-book approach towards terms used in translated copy and write-ups.



  • Excellent command of both English & Arabic.
  • Excellent communication skills.
  • Easy to work with, professional, and has sense of humor.
  • Excellent computer skills (Word, Excel, PowerPoint).
  • Strong work ethic, i.e. someone who really cares about the quality of his/her work.
  • Ability to handle pressure and meet tight deadlines – especially during the morning-to-noon period.

Degree Requirements and Professional Experience:

Not less than 2 years of experience in translation and copywriting, preferably economic and business translation and write-ups for media and PR clients.


You can respond to this job posting by sending your CV with a cover letter to: 

Ruba Saqr, Director of PR

Email: r.saqr (at) ijordan.org


Interesting article on PR environmental ethics

PR firms and global warming - iJordan - iRelations

I just stumbled across an interesting article about major PR companies in the world saying they won’t work with clients who deny climate change.

The article was published a couple of days ago in The Guardian and tells an important story about PR, that ethics do have a role in shaping the industry. PR agencies do like to please their clients, but they do so within a certain philosophical outlook, and that’s how we look at things at iJordan.

The aforementioned article is titled:

World’s top PR companies rule out working with climate deniers

Ten firms say they will not represent clients that deny man-made climate change or seek to block emisson-reducing regulations

The article says that “Weber Shandwick would also not take any campaign to block regulations cutting carbon emissions or promoting renewable energy… The UK-based WPP, the world’s largest advertising firm by revenue and parent company of Burson Marsteller and Oglivy Public Relations, said taking on a client or campaign disputing climate change would violate company guidelines… Hill & Knowlton, for example, was hired as the official media sponsor for the United Nations climate conference in Copenhagen in 2009. The company declined to respond to the CIC survey.”

What’s more interesting is, “Several of the companies, such as WPP, WE, Oglivy, and Edelman have ambitious in-house programmes for reducing their carbon footprint. Qorvis Communications , a subsidiary of Publicis Groupe, said it had been calculating its carbon footprint since 2009.”

Interesting, no?


iJordan | The PR Team