I just stumbled across an interesting article about major PR companies in the world saying they won’t work with clients who deny climate change.
The article was published a couple of days ago in The Guardian and tells an important story about PR, that ethics do have a role in shaping the industry. PR agencies do like to please their clients, but they do so within a certain philosophical outlook, and that’s how we look at things at iJordan.
The aforementioned article is titled:
World’s top PR companies rule out working with climate deniers
Ten firms say they will not represent clients that deny man-made climate change or seek to block emisson-reducing regulations
The article says that “Weber Shandwick would also not take any campaign to block regulations cutting carbon emissions or promoting renewable energy… The UK-based WPP, the world’s largest advertising firm by revenue and parent company of Burson Marsteller and Oglivy Public Relations, said taking on a client or campaign disputing climate change would violate company guidelines… Hill & Knowlton, for example, was hired as the official media sponsor for the United Nations climate conference in Copenhagen in 2009. The company declined to respond to the CIC survey.”
What’s more interesting is, “Several of the companies, such as WPP, WE, Oglivy, and Edelman have ambitious in-house programmes for reducing their carbon footprint. Qorvis Communications , a subsidiary of Publicis Groupe, said it had been calculating its carbon footprint since 2009.”
iJordan | The PR Team